For I have Succumbed, and It is Good

The Wednesday Post

The ReckonersIt was the one thing I was never interested in doing.

Not because I felt there wasn’t intrinsically any point, but because I rarely watched one that…well, that I finished watching.

Book trailers.

At first blush, they seemed like an exciting opportunity…a chance to add some Shiny to web sites, and a way to reveal the true sense of a book.

Problem is, I tend to look at things from the inside out when it comes to the web. After nearly fifteen years of building web sites (yes, there were web sites way back then, smarty-pants), I look at shiny new things and ponder not just how shiny they are, but whether they’re robust across browsers.

Translated, that means how many people will throw their hands up in frustration, experience browser crashes, or stare blankly at a “missing plug-in” message.

The answer is, lots. Even now.

And then there’s the whole “added value” aspect of things. If a method of showing off a book doesn’t, in fact, reveal more about the book than previous opportunities, then its only value is the shiny. I like to play as much as the next person, but I’m also a little prone to peeking behind the yellow curtain.

Or maybe it’s the emperor has no clothes.  Pick your metaphor!

Point being, I wasn’t seeing book videos that captured my imagination, or that told me more about the book than I could learn by reading the cover flap/ looking at the cover (and at my own pace, at that). And the visual slideshow of image…text…image…text…

Not workin’ for me. As a reader, I mean (because shoot yes, I swing both ways when it comes to books).

So there wasn’t a whole lot of chance that I’d be getting myself a book trailer. La la la. Busy doing other things, kthanxbai.

Well, things change. Embedded YouTube videos are a decently stable format, for one thing.

And out there in promo-land, some book trailer folks are finally hitting the sweet spot–taking true advantage of the medium’s potential while offering some decent modest-budget packages along with their holy cow, you want what for that? services.

I stumbled across one such company last year, and instantly targeted The Reckoners for my first book trailer. I had fun with it, too–co-writing the script, tweaking the visuals…and getting all excited when the artists on the other end took my comments and came up with solutions I hadn’t imagined. I’m not used to being on this side of the fun!

And that, of course, is the point of this whole blog. TO SHOW OFF THE BOOK TRAILER, PEOPLE!

I hope you think it’s keen. I sure do!

About Doranna

My books are SF/F, mystery, paranormal romance, and romantic suspense. My dogs are Beagles, my home is the Southwest, and the horse wants a cookie!
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12 Responses to For I have Succumbed, and It is Good

  1. Robert says:

    That was fun. As best I can remember, don’t think I have ever looked at a book trailer before, but this I like. If I hadn’t already been intending to buy it, this would have pushed me in the right direction.

    Went to the book trailer peoples web site, don’t need their services, but it was great fun looking, and as if my list of things I want to try wasn’t long enough already, now I have another entry, trying my hand at a book trailer. I did a music video to promote a CD some friends produced, and had a lot of fun.

    I have the software (still learning some of it) and the artists eye for putting the show together. No telling if I will get anything finished, but it will be fun to play with.


  2. Elizabeth says:

    Seriously GOOD!

    Like you, I haven’t been impressed by other book trailers I’ve seen. This one…YEAH!

  3. Doranna says:

    Robert, that’s a very cool music video! You sure do have the eye…

    I’m glad you enjoyed the trailer. 8)

  4. Giselle says:

    Very nice!

    • Doranna says:

      Giselle, thank you! Of course, now I want to show *everyone*! Rather like pictures of grandchilden. (Or, er…the dogs…)

  5. Doranna says:

    Elizabeth, I’m so glad you like it! 8) I had that reaction when I first saw their work, too.

  6. sandy haber says:

    i like the bit about the baggies… i don’t normally watch trailers [the old computer i’m on doesn’t have speakers] but decided to try. thanks!

    • Doranna says:

      Sandy, I can see why you’d normally skip them if you don’t have speakers. (I don’t leave my turned on, but I do have them, so I can turn them on if I want to). Thanks for giving this one a try…I’m glad you liked the bit about the baggies. I got a kick out of it, for sure–I can’t take the least bit of credit for that line, either. I worked heavily on the script, but I left that line strictly alone because I liked it so much as it was. ;>

      Thanks for stopping by!

  7. Heather says:

    That’s great Dee! I will have to share that link on Facebook 😀
    Of course the book is already on my “MUST HAVE” list, but I admit the trailer makes me want it that much more. Oh and I also loved the baggies bit. lol.

  8. Doranna says:

    Heather, you have given me total GLEE!

  9. Joyce says:

    I don’t often watch trailers but I found it really great.


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